POCOYO / UNICEF CHILDREN´S RIGHTS

In one of several collaborations with UNICEF, we have worked on an interesting project that was to capture the 8 children’s fundamental rights in 8 pieces of 30 seconds: Equality, Identity, Family, Health, Participation, Game, Protection. Each video explains these rights, the general concept was to make it through a play performed by the characters of Pocoyo. An additional challenge on an aesthetic level was to integrate the characters in scenes with a totally naive look. A selection of 4 parts and the process from conceptual design to final output can be seen in the following video.